I’m a leadership coach, culture consultant, wife, mom, and proud DIYer with a soft spot for power tools.
For nearly 20 years, I’ve helped leaders grow their people, align culture, and lead with intention. My background includes HR and leadership roles at Hallmark, VML, and Oracle Cerner — globally recognized brands known for creativity, connection, and innovation.
Today, I partner with mission-driven organizations to strengthen teams, build thriving cultures, and develop courageous, people-first leaders.
I believe clarity, courage, and connection are at the heart of great leadership, and that great leaders are the foundation of strong cultures.
Whether I’m coaching a first-time manager or advising an executive team, I’m known for bringing calm confidence, sharp insight, relatable facilitation, and tools that actually stick.
I founded 10:Ninety to help create workplaces where people and performance thrive.
Outside of work, you’ll find me volunteering, kicking off spontaneous living room dance parties with my husband and two favorite little dance partners, or chipping away at a DIY project that’s taking way longer than I planned.

Hi! My name is Rashel
A few of my expertise areas include:
HR Strategy - Coaching - Workplace Culture - Team Development - Human-Centered Design - Learning & Growth - Change Leadership - Employee Experience
Thought Leadership
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