top of page

I’m a leadership coach, culture consultant, wife, mom, and proud DIYer with a soft spot for power tools.

​

For nearly 20 years, I’ve helped leaders grow their people, align culture, and lead with intention. My background includes HR and leadership roles at Hallmark, VML, and Oracle Cerner — globally recognized brands known for creativity, connection, and innovation.

​

Today, I partner with mission-driven organizations to strengthen teams, build thriving cultures, and develop courageous, people-first leaders.

​

I believe clarity, courage, and connection are at the heart of great leadership, and that great leaders are the foundation of strong cultures.

​

Whether I’m coaching a first-time manager or advising an executive team, I’m known for bringing calm confidence, sharp insight, relatable facilitation, and tools that actually stick.

​

I founded 10:Ninety to help create workplaces where people and performance thrive.

​

Outside of work, you’ll find me volunteering, kicking off spontaneous living room dance parties with my husband and two favorite little dance partners, or chipping away at a DIY project that’s taking way longer than I planned.

flipped_edited.jpg

Hi! My name is Rashel

A few of my expertise areas include:

HR Strategy - Coaching - Workplace Culture - Team Development - Human-Centered Design - Learning & Growth - Change Leadership - Employee Experience

_Z3A4722_edited_edited.jpg

I bring lived experience, sharp insight, and a people-first lens to my work as a trusted advisor and coach.

bottom of page